Faculty of Journalism and Communication Studies

SPARTA Research Center

Doctoral School in Communication Sciences


the international workshop


Bucharest, October 14, 2016

European Public Space, 31 Vasile Lascăr Street, Bucharest


This workshop is supported by a grant of the Romanian National Authority for Scientific Research and Innovation, CNCS-UEFISCDI, project number PN-II-RU-TE-2014-4-0599.


        In the European Communication Monitor (2012), it was highlighted that communication management in organizations has changed from an operational practice of preparing, producing and disseminating communication materials into a full strategic management function, which includes speaking as well as listening and consulting. Since this shift is mainly focused on decentralization, European organizations have less control over their message, have more touchstone points with their publics, and the organizational voice is created by all organizational members interacting with stakeholders (Zerfass et al., 2012, pp. 43-44). Throughout these four years since the ECM (2012) was published, the influence of stakeholders has become more and more visible in the online participatory activities.

        Organizations 2.0, whether  we talk about companies, political parties, national public institutions or European institutions, should, on the one hand, allow a collaborative construction of knowledge where citizens/consumers/ clients are significant prosumers of information and, on the other hand, select those online instruments which allow not only informing, but participating, sharing, mobilizing and interactivity as well.

        This international workshop aims to bring together researchers and professionals presenting a broad variety of approaches to the ways in which organizations 2.0 have succeeded in engaging and empowering citizens/consumers/clients in their online communication.

        This workshop is the perfect opportunity for young researchers and PhD students to share their scientific work in an interdisciplinary context and to take part in debates over the advantages and disadvantages of e-connecting European organizations and publics.

No participation fee

In the attachments you may find the thematic scope of the workshop and details about the submission of abstracts, submission of papers etc. 

Important dates:

closing date for submission of abstracts: September 1, 2016;

notification of abstract acceptance: September 10, 2016;

deadline for complete manuscripts: December 1, 2016

Webmaster FJSC,
4 oct. 2016, 09:50
Webmaster FJSC,
7 oct. 2016, 09:37
Webmaster FJSC,
8 oct. 2016, 00:31